Paradigm Protect add YuLife to Group Insurance Panel

Paradigm Protect, the directly authorised protection proposition – which is part of Paradigm Mortgage Services – has today added Group Insurance specialist, YuLife, to its panel.

YuLife provide a range of Group Insurance products for companies to protect employees plus offers a range of wellbeing rewards and benefits via its App which promotes a healthier lifestyle.

Products available include: Group Life Insurance offering a tax-free lump sum based on the employees’ salary or a fixed lump sum; Group Income Protection which provides a monthly payment if the employee is unable to work for an agreed duration due to long-term illness or injury; Group Critical Illness which pays a tax-free lump sum if they, their child or their partner suffer one of the defined medical conditions; and Group Dental Insurance which pays out towards the cost of routine check-ups, as well as preventative and restorative dental injuries.

YuLife rewards members for wellbeing activities such as walking and mindfulness, and also offers a number of other benefits, such as:

  • Free 24/7 virtual GP access with prescriptions delivered to the door, nutritional consultations, mental health support, and fitness plans.
  • Free Employee Assistance Programme with face-to-face short-term counselling.

YuLife provides Group clients with access to its Employer Portal which provides full control to HR teams helping manage employees’ insurance cover enrolment, adding and managing employees and configuring the Wellbeing Hub, as well as monitoring, promoting and reporting on employee engagement.

Mike Allison, Head of Protection at Paradigm, commented: “We start the new year off with the welcome addition of a new insurer to our panel, one which will offer our member firms access to a range of new Group Insurance products for their corporate clients. YuLife’s proposition is clearly focused on delivering benefits for the employer itself but also all individual employees who can utilise its App in order to track lifestyle and wellbeing improvements, and to be rewarded for those. At the same time, the product range itself is comprehensive and comes with a range of additional benefits. We’re looking forward to working with YuLife, to present the proposition to advisers and to kicking 2023 off with a bang for all our member firms.”

Sammy Rubin, CEO at YuLife, said: “I am delighted that we have partnered with Paradigm Protect to become part of its group insurance panel. Paradigm has a long-established reputation for excellence and an extensive reach within the adviser community, and we are grateful for the opportunity to bring our innovative, tech-driven approach to insurance to a wider range of businesses and individuals. It is clear there is growing demand for enjoyable and engaging financial products which give their users tangible, ongoing benefits, and I look forward to seeing the impact of more and more advisers choosing Group Insurance policies which help people prioritise wellbeing.”