Paradigm launch fundraising drive to support Ukraine Crisis Appeal with promise to match donations

Paradigm, the mortgage, protection and compliance services proposition, has launched an emergency fundraising drive to support the Ukraine Crisis Appeal run by the British Red Cross Society.

A Just Giving page has been set up by Paradigm at: to accept donations which will go directly to the British Red Cross Society’s appeal to help the Ukrainian Red Cross.

Paradigm has also announced its parent company, Tatton Asset Management plc, will be matching donations made via the page.

Paradigm is working with the Association of Mortgage Intermediaries (AMI) on this fundraising campaign which it hopes will find a wide industry audience and provide more support to those caught up in the war in Ukraine.

All money will go to provide food, medicine, clothing and shelter, as we all as first aid training in bomb shelters. The Red Cross has continued to distribute food and hygiene parcels plus thousands of litres of water since the fighting began.

Paradigm is asking its members and all stakeholders within the advisory community to share details of the appeal or other campaigns to raise funds for the people of Ukraine.

It has also asked people to stay informed on the war and its impact, plus help in other ways such as donating clothing, blankets, toiletries and travel equipment.

Bob Hunt, CEO at Paradigm Mortgage Services, commented: “To witness what is happening in Ukraine right now is truly devastating. We’ve been looking at different ways we can support the Ukrainian people whose lives have been turned upside down by this illegal war perpetrated upon them by Russia. We’ve therefore teamed up with AMI to set up this Just Giving page to accept donations to the British Red Cross appeal for Ukraine which will directly support their incredibly important work right across the country. We’re also pleased to say that Tatton Asset Management will be matching these donations, helping to raise more valuable funds for these individuals. Many people will already have donated in a number of ways, but if you’ve yet to do this, we’re asking all those associated with our industry to show their support for the Ukrainian people whose lives have been turned upside down by these events.”

Robert Sinclair, Chief Executive of AMI, said: “The humanitarian disaster being created by the conflict in Ukraine should be of concern to us all. The movement of millions of women and children across Europe is going to create a need for aid at levels not seen in Europe since WW2. The British Red Cross has the expertise, capability and capacity to provide direct assistance to those most in need, where hopefully they can operate under a flag of safety. AMI is supportive of initiatives promoted by firms such as Paradigm for those who want to express their support in a tangible way. We will be sharing this solution with all our membership.”