MotoNovo Recognises Dealer at its Extra Mile Awards

Held at the Belfry Hotel on Aprils 28th and hosted by MotoNovo’s Managing Director Karl Werner, Commercial Director Debbie McKay and former rugby union international Ben Kay, the awards recognise the efforts of dealers of all sizes and locations to further the reputation of the retail motor sector. As Karl observes; “The Extra Mile Awards have become highly prized by the dealer community as an opportunity to develop and showcase their efforts to demonstrate their customer centricity and their commitment to being good local citizens. While congratulating the winners, I want to recognise the high quality demonstrated by all finalists. They show us the impact of placing customer needs at the heart of their businesses and the value such an approach delivers for them as well.”

This year’s winners and the judges’ comments for the three Extra Mile categories were;

  • Community Impact award  – Won by Bridgend Motor Group, “A brilliant example of a dealer going the extra mile. Bridgend Group Manager Graham Kirkwood is an ambassador for Ayrshire Hospice, and in addition to this commitment, the business has run an annual ball for the past twenty years to raise funds for the hospice that has raised over £1M to date.” Highly commended were Buckingham Ford.
  • Customer Journey Award – Won by the German Car Group “an excellent example of leading the customer journey in all things Motor. Every enquiry is answered and responded to in great detail, working to understand the customer and their needs before providing recommendations and forwarding a detailed video of the vehicle of interest. Online and offline, everything is handled brilliantly.” Highly commended were Motorpoint.
  • Partnership award – Won by the Foray Motor Group “The team at Foray Motor Group have committed to a collaborative approach with MotoNovo, from technology to consultancy support, training and co-operation in new product development. It is a tremendous example of a win-win position for both parties in helping car buyers.” Highly commended Global MotoGroup.

As well as the prized awards, MotoNovo donated £500 to the three winners’ chosen charities and £250 to each of the highly commended dealers.