Heatwave cools off conveyancing enquiries, according to new data
As UK temperatures soared last week, conveyancing enquiry levels dropped, according to new statistics from a leading outsourced communications provider.
Data from Moneypenny – which helps conveyancers to improve the customer experience through call answering and live chat technology – reveals that calls to firms on Monday 18 July dipped by 9% when compared with the previous four weeks.
Bernadette Bennett, head of legal sector at Moneypenny, said: “As temperatures spiked to some of the hottest on UK records last week, people were understandably distracted from property purchases – providing a welcome relief to solicitors who were battling the heat.
“However, the fluctuation in call volumes also served as a reminder of the importance for firms to be prepared for ups and downs when it comes to communications. Of course, it’s crucial to have resource in place for busier times but the value of outbound support shouldn’t be overlooked. When faced with a quick dip in enquiries like this or more long term challenges, such as mortgage delays, connecting proactively with warm leads or previous customers can reap financial rewards for conveyancers.”
Whether it’s qualifying prospects, arranging viewings or valuations, following up on appointments, reaching out to historic customers or keeping in touch and maintaining relationships with existing customers, outsourced outbound calling support increases loyalty and is proven to drive new business.