Freedom Finance launches improved auto finance service

Freedom Finance, a leading digital embedded lending marketplace, has launched an improved auto finance service – and is now able to offer PCP options (PCP) alongside existing Hire Purchase (HP) and car loan products, further diversifying its product range.

Capturing additional information to provide a more tailored service will allow Freedom Finance to better identify customers’ needs and provide more accurate auto finance options that suit their personal circumstances. The upgrades also include a calculator that encourages people to compare how loan products vary before proceeding with the full application form.

All of these services will be available to Freedom Finance’s embedded finance partners such as the RAC to help even more car buyers access this market-leading auto finance proposition.

Michael Davidson, Chief Revenue Officer at Freedom Finance, said: “Being able to offer these tailored services through our corporate partners will harness the potential of embedded finance and help even more vehicle buyers benefit from the ability to compare multiple car finance products without harming their credit score.”