Custom Credit chooses LendingMetrics’ ADP

Custom Credit is set to use LendingMetrics’ Auto Decision Platform (ADP) to speed up decisioning and take its clients’ borrowing experience to the next level.

The Sussex-based lender, which specialises in tailoring their loan to their borrower’s needs to ensure optimal outcomes, will be utilising the multi-award-winning underwriting solution in the coming weeks to assess individual applicant’s affordability. They also provide customers with that information on a monthly basis to give them a new level of insight into their personal finances.

The digital investment underpins Custom Credit’s focus on using Open Banking data, advanced analytics and state-of-the-art technology to bring together a customer’s financial information and upgrade their personal loan experience.

Custom Credit selected ADP after considering the platforms offered by a range of other providers. The API is a next-generation private-cloud-based solution that enables credit risk professionals to create and manipulate decisioning logic in real time, whilst delivering automated decisions in seconds through direct interaction with customers.

David Wylie, Commercial Director of LendingMetrics, said: ‘We’re pleased that after considering the alternatives, Custom Credit has decided that ADP offers the best, future proofed solution. Our team are looking forward to working closely with the company on its next exciting phase of digital development.’

Damien Burke, Founder and CEO of Custom Credit, added: ‘Based on previous experience with LendingMetrics, it was an easy and straightforward choice to adopt ADP. It will help us to provide consumers with the flexibility to stay on track with their finances.’