West One Loans rebrands and relaunches its proposition

West One Loans today reveals its new brand and proposition.

The institutionally funded lender, which previously distributed through a limited network of key relationships for over ten years, will now open its proposition to the whole market, including networks and clubs.

West One offers a ‘one stop shop’ for specialist property lending products, supporting intermediaries and their clients through the property investment lifecycle with both short and longer-term loans. Originally a bridging specialist, West One now offers four product categories:

  • Bridging loans
  • Development finance
  • Buy-to-let
  • Second charge mortgages

For the relaunch, West One has completely redesigned its website which now carries improved detail on the product ranges available. This will provide complete transparency to intermediaries and their clients about West One’s services, product eligibility and rates available. It will also include case studies of West One’s ability to solve complex client situations through pragmatic credit underwriting and flexible service. There will also be additional guides and information to help brokers to understand the product range in detail and how best to deal with West One Loans.

Haley McPherson, marketing director of West One’s parent company, Enra Specialist Finance, says: “We are excited to launch West One’s rebrand to the specialist lending market and the wider finance industry. For over ten years we have quietly distributed our products through a network of specialist introducers and formed deep relationships over many years.

“Despite the pandemic, 2020 has been another strong, profitable year for the business with our first public securitisation, renewed commitments from our funding partners, and the launch of our complex buy-to-let range. This brand refresh allows us to better communicate our offering to a wider audience, and provides a launch pad for further growth in 2021, particularly as we look to grow nationwide distribution further through networks and clubs.”

West One Loans was founded in 2005 and last month completed a securitisation worth £267.8m with a portfolio of loans split between second charge mortgages and first charge buy-to-let mortgages.