Vision Blue announce new brand and enhanced products

With a head office in Dublin, Vision Blue will bring together its range of financial services products, under a new brand designed to reflect the breadth of the offering to financial service providers and their customers. From today, the Vision Blue Group will become The Aryza Group.

Colin Brown, chief executive officer of The Aryza Group, has been a key contributor to the strategic modernisation of the financial services sector and is a champion of using technology to ensure ethical and compliant practice.

Colin commented: “Over the past three years, Vision Blue has been evolving. Since our acquisition by Pollen Street Capital in 2017, they have helped us grow, strategise, and plan for the future. We wanted to grow our impact and our offering, and as part of our new direction, we wanted a new look, a new name, and a new logo.

“We are delighted to announce today, officially, that we are Aryza.

“You’ll see our new name, branding, and look on our new website, in our correspondence, and across all of our social media channels. They reflect how we’ve grown since we began as Vision Blue some 18 years ago. When we began building software, we wanted to help insolvency practitioners navigate the insolvency process with their clients in a more time and cost-efficient manner – this is still at the heart of our business. As the company has grown and evolved, so has our overarching mission and purpose.

“Having seen the positive effects that better processes can have not just on insolvency practitioners, but on the financial journey out of insolvency, we knew that with the right tools we could offer a suite of software solutions designed to help financial professionals help their customers, whatever their situation.

“In the past few years, we’ve acquired a number of software companies who have built incredible tools to streamline and automate processes across the full financial cycle. We now have software that facilitates the lending cycle, as well as recovery and collections software, more international insolvency solutions, and software to help individuals manage their budgeting and savings. We’ve also moved into industry insights, data collection and analysis, with a view to getting a really accurate overview of the whole industry, to ideally help us build even more effective tools and – ultimately – help more people have a better relationship with their money and achieve greater prosperity.”