Due to the success of ‘Credit Champions,’ The Chartered Institute of Credit Management (CICM) has partnered with ITN Productions to create flagship news-style programme ‘Credit Experts.’
SMEs are the lifeblood of the UK economy, contributing more than £2 billion annually with this number expected to grow almost 20 per cent by 2025. Presented by national newsreader Natasha Kaplinsky, ‘Credit Experts’ will explore the vital role credit management plays in keeping businesses in business, will showcase the latest innovative technologies and best practices facilitating effective customer outcomes and will highlight industry-leading knowledge and guidance that is vital for sustaining and growing a successful business landscape.
Drawing upon ITN’s 60-year heritage and expertise in storytelling, the news-style piece will combine key interviews and reports with sponsored editorial profiles from leading organisations and will premiere during British Credit Week in March 2019.
Philip King, Chief Executive, CICM said: “Now, more than ever, credit professionals are needed to help guide businesses, large and small, through uncharted waters and an uncertain future post-Brexit. Hearing from those professionals, learning about best-practice credit management, and exploring the increasing role of AI and other technologies in enhancing the customer journey will make this a compelling programme.”
Elizabeth Fisher-Robins, Head of Industry News, ITN Productions, said: “Building on the success of ‘Credit Champions,’ we are delighted to be partnering with The Chartered Institute of Credit Management to create ‘Credit Experts.’ We hope this programme continues to spotlight the importance of excellent credit management in supporting business success and the wider UK economy.”