Independent finance provider, Reward Finance Group, has appointed David Baddiel as business development manager, in its Manchester office, to meet demand for funding from SMEs.
David, who has a degree in Banking and Finance, joins from specialist lender, Together, where he provided finance to businesses and individuals against all property types. Prior to that he worked in the commercial and investment banking departments within the Royal Bank of Scotland.
In his new role he will be working with his current network of brokers and introducers, developing new contacts across the North West, and meeting with SMEs requiring funding.
Speaking about his new role, David said, “Over the last 10 years, Reward has built an excellent reputation in the region and across the north, funding hundreds of businesses with a straightforward and common-sense approach. It is very clear that they listen to the needs of each business, as no two are the same, in order to create simple, transparent, and quickly delivered solutions.
“I have been impressed with the flexibility and speed they can turn around a deal, which is important at the best of times but even more so in these more uncertain ones.”
Steve Noble, managing director of Reward Finance Group – North West, is pleased to welcome David to the team.
“Reward has been represented in the North West for over four years, and last year we opened a new office in Manchester city centre. We celebrated earlier this year when we completed our 100th deal, bringing the total lending in the region to £30m. This has since been surpassed and includes the writing of our largest ever deal at just under £3.5m in late August.
“Being consistent through these uncertain times has been really important to us and our clients. That’s why there have been no changes in our approach, appetite or policy; just a continued desire to meet the funding demands of an SME market that needs support.
“David is an excellent addition to the team, reaffirming our growth plans. He is well known and respected in the industry amongst the introducer networks. In addition, we’ve already seen he has the personality and drive to get on well with our clients’ directors, quickly understanding how their companies operate, enabling him to discuss the right funding options with them.”