New Head of Credit Proposition to develop consumer credit products at retailer

Chris Powley has been appointed to the newly created role of Head of Credit Proposition at PerfectHome. The online retailer offers household goods on payment plans to people with limited access to mainstream credit products.

PerfectHome is one of the few true success stories in this segment of the market, having transformed its products and processes as part of its FCA authorisation.

Chris joined the company in June and will be based at its Leeds office. He brings almost 30 years’ financial services experience to the role, having started his career at Lloyds Bank, followed by stints at Cash Converters, Norton Finance and, most recently, Payplan Limited.

He has extensive experience in implementing and responding to changing regulatory landscapes, including the FCA transition and CMA reviews.

Andy Russell, CEO at PerfectHome, said: “We are proud to be helping an underserved demographic access the products they need for their homes and daily lives. Over the last couple of years, we have invested heavily in our processes, ensuring we fulfil (and wherever possible exceed) our regulatory obligations while offering attractive and competitive consumer credit products to our customers.

“We have learnt a lot during this time and it’s our in-depth knowledge of our customers’ worlds that now allows us to look beyond offering finance for our own products and expand into standalone financial services for our customers. We’re delighted to have Chris on board to drive this part of the business forward, making credit accessible to more people and in new ways.”

The new products will be offered to a select pool of existing customers initially, with plans to broaden this out further based on customer responses.

Chris commented: “This is a ground-breaking move, both for me personally and for the business. We are the number one in the market because we really understand how to serve this customer group – and serve it well.

“What really attracted me to the role is that it was created in response to customer requests. Our customers trust us to treat them fairly and offer them credit products that work for them. So they’ve been asking us to expand the type of services we offer. That’s an incredibly exciting challenge to take on!”