The nation’s favourite energy retailer Love Energy Savings is celebrating a record surge in customer conversions following the launch of their latest smart-tech platform.
The system which allows customers to quickly get the best energy deal available to them is already responsible for conversion rates increasing by 39%.
Developed entirely in house, it removes one of the most significant barriers to switching – by allowing customers to search for a better energy deal with just their postcode.
Other switching services require visitors to provide details of their current supplier and usage before they can see what offers are available to them.
The proprietary cloud-based martech automatically matches customer experience with customer propensity and preferred shopping behaviours in the Love Energy Savings retail store. It powers increased conversions by better understanding of what customers are looking for and creates an enjoyable shopping experience for each user based on their shopping preference history.
The innovation is part of the retailer’s ongoing commitment to driving change and simplicity in the marketplace by using technology and transparency to save customers money and time.
Love Energy Savings CEO Phil Foster said: “We’re determined to ensure each and every one of our customers gets a brilliant deal on their energy – served up in a simple way by matching their usual retail experience when purchasing products.
“That’s why we strive to ensure the process is as simple as possible to deliver an enjoyable shopping experience for the half a million customers who use our online store every year.
“Being forced to enter details of your current supplier and energy usage is a significant barrier that sees customers abandon the process and ultimately prevents many people from switching.
“Our talented team of developers have overcome that challenge by building a world-class new web platform that makes it easier than ever for consumers to save on their energy bills.”
Bolton-based Love Energy Savings is the UK’s favourite energy retailer.
Operating across the domestic, SME and industrial sectors, their pricing transparency and whole-of-market approach offers customers the most extensive choice of tariffs of any energy retailer.
Phil added: “We are so proud of the technology we’ve created and know that it has the potential to drive a fundamental change in how the energy marketplace operates.
“By removing hurdles and complexities for both our domestic and business customers we are ensuring they get a fantastic deal on their energy and are dragging the energy retail market into the 21st century.
“We’re already noticing behaviour in the business market changing with micro-SMEs behaving much more like consumers and wanting to switch their energy tariffs one hundred per cent online and in full control.”