Liberis Finance reveals new identity and website for an enhanced customer experience

Liberis Finance has had a facelift, with a new identity and website that better reflects its status as one of the UK’s leading alternative finance providers.

The logo has been simplified with a more professional look and feel, with a vibrant colour palette that better aligns to a customer expectation of a business that is modern and innovative, and that takes a fresh approach to cashflow and growth capital funding for smaller firms.

The website has also been revised and simplified, to provide a cleaner, more intuitive and mobile-friendly user experience. It uses the new brand colours with further improved navigation and calls to action to enable visitors to quickly and easily understand the Liberis proposition. The ‘How it Works’ tool informs on how funding could work for a specific business, and the blog has been organised so as to make it easy to search for content by topic or sector. There are also multiple contact routes, from the ‘traditional’ phone and email options to the more current chatbox – users also have the option to request a call back from the site.

Initial analysis of the website shows that it is already delivering very promising results, with leads increased by 14% and session duration by 17%. The website’s new eligibility checker is also proving a useful tool, providing a 5% increase in better qualified leads.

A clever barometer shows how far you have progressed through the application journey, with approvals for business finance possible within five minutes for an agreed, upfront cost. Visitors are under no obligation, neither will their credit score be affected if they are declined.

Liberis Finance has already helped more than 10,000 small businesses across the UK with over £310m in funding. Through its simpler, smarter solution, the Business Cash Advance, it has also enabled the creation of more than 82,000 jobs in the UK.

Liberis Finance is supported by British Business Investments – the commercial arm of the British Business Bank – and is backed by Blenheim Chalcot, the UK’s leading venture builder.