CCR Magazine

You are here  :Home arrow News arrow The Motor Industry Needs to Get Fit & Shed Excess Pounds
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines


Commercial Credit News


The Motor Industry Needs to Get Fit & Shed Excess Pounds PDF Print E-mail
Tuesday, 03 April 2018
The modern smartphone is more powerful than the computer used by NASA during the Apollo mission, so we often read, and actually, there wasn't just one computer, there were four, so why does the level of showroom technology make today’s dealership look like the bridge of the Starship Enterprise? A better approach to technology is what dealers must demand, according to Shaun Harris, Sales Director at fintech experts Codeweavers, pointing out;  

“Just in the re-keying customer data from one system to another, dealers are wasting millions per year. The wider cost and damage to quality in terms of the customer experience will be significantly higher.”

Codeweavers analysis of dealer technology reveals that costs and agility are both suffering from technology and technology approaches that are not fit for purpose in 2018. A lack of leadership IT confidence and dated write-off policies are major factors in avoiding change, but the greatest barrier is that legacy technologies are often accompanied by legacy thinking in dealerships, OEMs and in tech suppliers.

As the market approaches GDPR in May, many dealers will have uncovered the vast amount of re-work their team has put in duplicating customer information down the years. The costs and friction associated with these technologies are significant. The route to success is the adoption of an app mentality with technology; if it stops working or is bettered by something else – ‘swipe & delete’.

“Dealers need to recognise that just like consumers, they should expect ‘good outcomes’ from their IT suppliers. Collaboration, not complacency, should be their expectation with technologies talking to one another and taking unwanted friction out of dealer processes and if their incumbent suppliers won’t change it’s time to ‘swipe & delete’ because more than ever there are better options out there.”

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197