CCR Magazine

You are here  :Home arrow News arrow myGini Inc. to Introduce a Pioneering Payment Software Platform
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines


Commercial Credit News


myGini Inc. to Introduce a Pioneering Payment Software Platform PDF Print E-mail
Wednesday, 25 October 2017
Today myGini Inc., a San Francisco-based provider of leading-edge software solutions for the fintech sector, announced the unveiling of its integrated payments and loyalty application, myGini. Launched at Money 20/20 in Las Vegas, myGini represents a true innovation in the financial services market.

myGini is an integrated payments and shopping app that connects cardholders, retailers and banks. By serving as a bridge between MasterCard/Visa networks and financial institutions, it delivers an enhanced shopping experience for consumers, while increasing transactional volume for retailers and banks.

As Mehmet Sezgin, founder and CEO of myGini Inc., explains, “myGini provides two core benefits that really break new ground in the card market. First, its loyalty engine offers retailers a highly sophisticated platform to roll out creative promotions that draw repeat customers. Second, its real-time push notifications, which cardholders receive with every purchase, simultaneously trigger parallel offers from their banks, a feature that boosts transaction activity and builds customer engagement.”

Through this initiative, the company will minimise integration efforts required from banks and retailers by leveraging their current infrastructure and integrating myGini systems with MasterCard and Visa APIs. At the same time, myGini will offer retailers an extensive range of offer platforms to replace paper-based coupons and rebates. Lastly, the firm aspires to build traction in the mobile-wallet niche by harnessing existing card transactions.

Sezgin, a payments and banking expert with broad worldwide experience, points out, “The dynamics between card issuers and merchants are unique in each country. However, this is not the case for cardholders. No matter where they live, consumers recognise a winning value proposition when they see it.”

 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197