CCR Magazine

You are here  :Home arrow News arrow Money Advice Service uses behavioural science to help people in debt
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines


Commercial Credit News


Money Advice Service uses behavioural science to help people in debt PDF Print E-mail
Wednesday, 13 September 2017
Today, the Money Advice Service has launched a free new resource ‘How to use behavioural science to increase the uptake of debt advice’. 

The guide has been designed to assist debt advisers across the UK, to encourage over-indebted people to engage with their services.

Money Advice Service worked with Ogilvy Change, a specialist behavioural interventions agency to pilot two innovative projects which explored a critical challenge in the sector – engagement.

The results lead to the identification of “10 top tips” designed to increase the effectiveness of communications leading to an uptake of debt advice.

The two debt advice providers that took part in the pilot, Citizens Advice RCJ Advice and South West London Law Centres, have already started using this model with great optimism.

The areas of concern for the two debt advice providers that were tested in the pilots were:

Signposting people to services
Getting people to attend scheduled appointments
Within the testing period, South West London Law centres saw appointment attendance rates increase by over a third, from around 50% to 67%.

Roni Marsh, Debt Team Leader, at South West London Law centres said: “Streamlined communications and more frequent contacts have had a particularly positive impact on harder to reach clients – those with mental health challenges, low literacy levels and those who had already failed to attend multiple appointments previously”.

Alison Lamb, Chief Executive at Citizens Advice RCJ Advice said: “Putting the 10 top tips into action has seen some really great results. Signposting people to our services has been an ongoing struggle. During the pilot, a total of 130 signpost cards were given out, 80 of those cards went directly to individuals. Around 15% of those individuals given a card took action straight away and sought debt advice whilst still in the court”.

Colin Kinloch, Innovation and Strategy expert at Money Advice Service commented: “The tips in this guide are a great starting point to inform practical steps we can all take to communicate better with people that do or could use debt advice. The results of the pilots provide a strong rationale for further work in this area and we will continue to explore the precise application of relevant insights from behavioural science to improve outcomes for over-indebted people before, during and after they access debt advice”.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197