CCR Magazine

You are here  :Home arrow News arrow Consumer Credit News arrow 'Drafty' is Recognised for Accessibility and Innovation
Contact Us Newsletter Signup RSS Feeds

'Drafty' is Recognised for Accessibility and Innovation PDF Print E-mail
Monday, 17 July 2017
Alternative credit provider ‘Drafty’ has been named the winner of the first ever ‘Innovation of the Year’ award at the 2017 Consumer Credit Awards. Thousands of consumers took part in voting before the judges announced the winners.

Drafty was created with the intention of treating customers in ‘the financial middle’ fairly. As a result, its flexible, credit line product is completely fee-free, allowing more people access to the cash they need at a rate considerably lower than payday loans or unauthorised overdraft fees. Interest rates are just £5 per £100 per 30 days, compared to up to £24 for a payday loan and up to £180 for an unarranged overdraft.

Chris DeBoer, CEO of Global Analytics, the parent company of the provider of Drafty explains: “What we’ve been seeing in the market in recent years is a change in how people are accessing and using credit. People are looking for affordable, flexible credit to suit their recurring financial needs. More than ever before, people want a credit product that lets them instantly access the cash they need, as and when they need it.

'We researched our customer base and developed Drafty - a product that is flexible, innovative, fair and offers consumers as good a deal as possible. For the industry, we also wanted to prove that it is possible to do this and still be commercially viable.”

The consumer credit awards are run by Smart Money People, the leading provider of reviews and customer insights for credit providers. The awards receive thousands of votes each year. Previous winners of awards have included the Money Advice Service, Sainsbury’s and Tesco.

 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online

Consumer Sponsor

This Consumer Credit News section is currently available for sponsorship.

Please click here to contact us about our site sponsorship opportunities.


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197