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Charles Counsell appointed chief executive of the Money Advice Service PDF Print E-mail
Tuesday, 11 April 2017
Charles Counsell is to be the new Chief Executive of the Money Advice Service it was announced today.  The appointment was made by the Financial Conduct Authority and approved by HM Treasury. 

Charles is currently Executive Director and Board Member at The Pensions Regulator where he has played a key role in the successful introduction of automatic enrolment into workplace pensions. He succeeds Caroline Rookes who announced she would be stepping down as Chief Executive of the Money Advice Service in the Autumn.

Charles was awarded an OBE in the 2017 New Year’s honours for services to workplace pension reform. He joined the Pensions Regulator in 2011 after a career leading major transformational change as a consultant.

Announcing Charles’s appointment, Andy Briscoe, Chair of the Money Advice Service said today: “I am delighted that Charles Counsell will be joining us as CEO. I believe he is ideally qualified to continue the successful delivery of the Money Advice Service’s work across the UK, and to manage the transition to the new Single Financial Guidance Body proposed by Government.”

“Charles has a wealth of experience in a number of key areas. He is passionate about tackling financial capability, understands the challenges surrounding crisis debt advice, and combines this with an excellent track record in managing complex transition projects. He is also very experienced in managing complex stakeholder relationships and is well-known and respected within Government and the sectors we engage with.”

Charles Counsell said: “Making sure people have easy access to the guidance they need to steer through critical financial issues is very important to the UK, and I am both honoured and excited to have the chance to build on the Money Advice Service’s work so far. My experience of guiding organisations though periods of profound change will I’m sure be invaluable as we move towards establishing the new single financial guidance body.”

Charles will join the Money Advice Service on 5 June 2017. He will formally join the Board at its meeting in June. Caroline Rookes will continue as CEO until Charles joins, to ensure a smooth transition.

FCA Chairman John Griffiths-Jones commented: “I look forward to working with Charles and maintaining the good relationship between the FCA and MAS whilst building on the good progress made by MAS under Caroline’s leadership.”

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