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|Digital recognition for BMW Group Financial Services at European awards|
|Tuesday, 21 March 2017|
Retail and commercial finance provider, BMW Group Financial Services UK, has secured the accolade of ‘Digital Innovation of the Year: Consumer Lending’ at the prestigious Motor Finance Europe Awards 2017, which took place in Frankfurt, Germany, on Thursday 16th March.
The Motor Finance Europe Digital Innovation honour was awarded to BMW Group Financial Services for its first-to-market BMW Retail Online proposition. Allowing customers to purchase a vehicle completely online in less than 10 minutes, BMW Retail Online brings consumers and Retailers together through live chat and online messaging to configure the vehicle and tailor finance, as well as facilitating part-exchanges.
BMW is the first automotive manufacturer to offer a digital sales solution for its entire product range across the full end-to-end buying or leasing process. BMW Group Financial Services has been instrumental in supporting the development of a comprehensive finance calculator which underpins the BMW Retail Online offering.
Mike Dennett, CEO of BMW Group Financial Services UK, commented: “We are thrilled that our commitment to facilitating the customer journey and generating ready-made leads for Retailers has been recognised by the Motor Finance Europe judging panel. BMW Retail Online has secured numerous awards in its first year since launch but it is nice to achieve credit specifically for the input of the finance calculator.
“There are further tools in the pipeline to make it even easier for consumers to research and purchase their next vehicle – new or used – completely online but with the reassurance of support from their local Retailer. We look forward to taking the next steps in this exciting journey and are happy to share this award with everyone at BMW Group Financial Services.”
The Motor Finance Europe award comes on the back of a very strong 2016 for BMW Group Financial Services, which saw the Group once again achieve double digit percentage portfolio growth, as well as increasing finance penetration across its network. The past 12 months has also seen the launch of The BMW Group Financial Services Innovation Lab, a brand-new concept in which BMW Group Financial Services provided support and opportunity for dynamic financial start-ups in the area of automotive finance.
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