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Only 25% of Consumers Christmas Shopping on the High Street PDF Print E-mail
Friday, 16 December 2016
According to a survey by Qualtrics, provider of the world's leading insight platform, only 25% of UK consumers are doing most of their Christmas shopping on the high street, down from 29% last year. The move online is gathering strength. 75% of respondents are doing most of their Seasonal shopping online, up from 71% who said they shopped online last year.  

The survey also underlines the strength of U.K. consumer confidence post Brexit. 60% of respondents say they are spending the same amount on their Christmas shopping as last year and 20% say they will spend even more. Only 20% say they will spend less than they did last year. 52% intend to spend between £80 and £400 and 23% between £400 and £800.

Consumers are clever when it comes to price checking - 69% claim they check online and high street prices before buying, 18% do so occasionally and only 13% say they rarely price check

This Christmas, 45% of U.K. respondents are shopping on a computer, 2% more than last year, and 30% on a smartphone or tablet, 2% less than last year.

Christmas shoppers are twice as likely to be alerted to new products by TV and word-of-mouth than by social media. However, they are far more likely to turn to other shoppers’ online recommendations (42%) than product reviews (20%)

Says Ian McVey, U.K. Director, Qualtrics; “Upbeat Brits continue to defy concerns about our future post Brexit. They are increasingly at home on line where they can look at each others' social reviews and compare prices. Retailers are using sophisticated analysis to make online shopping a personalised, pain free and relevant experience".

In other findings, when asked what they wanted for Christmas;

54% of respondents chose clothes. Beauty products come second at 44%. One in three wants food and drink

Electronics and mobiles were favoured by only 30% of respondents. When asked which they would choose if they could receive only one tech toy this Christmas, the majority favoured the iPhone 7 (28%). Only 5% wanted an Apple Watch and 19% wanted an XBox.

U.K. consumers seem to be in a generous state of mind, with 82% saying it is better to give, compared with only 18% saying it is better to receive than to give.

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