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Qualtrics Study Finds 80% of U.K. Christmas Shoppers Expect to Spend the Same or More This Season PDF Print E-mail
Wednesday, 14 December 2016
A survey by Qualtrics, provider of the world's leading insight platform, underlines the strength of U.K. consumer confidence post Brexit.  

60% of respondents say they are spending the same amount on their Christmas shopping as last year and 20% say they will spend even more. Only 20% say they will spend less than they did last year. 52% intend to spend between £80 and £400 and 23% between £400 and £800.

Only 25% of respondents are Christmas shopping on the high street, down from 29% last year. The move online is gathering strength - 75% of respondents expect to shop online this season, up from 71% who said they shopped online last year

U.S. shoppers are also moving online. Only 39% will do the majority of their holiday shopping in retail premises compared with 43% last year. 62% of U.S consumers are shopping online this year compared with 58% in 2015

U.K. Consumers are clever when it comes to price checking - 69% claim they check online and high street prices before buying, 18% do so occasionally and only 13% say they rarely price check

This Christmas, 45% of U.K. respondents are shopping on a computer, 2% more than last year, and 30% on a smartphone or tablet, 2% less than last year. U.S. consumers are far less likely to use a phone or tablet to shop, 10% less than U.K. shoppers last year and 12% this year. Preference for shopping on computers is broadly similar

Says Ian McVey, U.K. Director, Qualtrics; “Upbeat Brits continue to defy concerns about our future post Brexit. They are increasingly at home on line where they can look at each others' social reviews and compare prices. Retailers are using sophisticated analysis to make online shopping a personalised, pain free and relevant experience".

In other findings. UK Christmas shoppers;

are far more likely to turn to other shoppers’ online recommendations (42%) than product reviews (20%). They are twice as likely to be alerted to new products by TV and word-of-mouth than by social media

seem to be in a generous state of mind, with 82% saying it is better to give, compared with only 18% saying it is better to receive than to give

54% of respondents want clothes for Christmas. Beauty products come second at 44%. One in three wants food and drink

Electronics and mobiles were favoured by only 30% of respondents. When asked which they would choose if they could receive only one tech toy this Christmas, the majority want the iPhone 7 (28%). Only 5% wanted an Apple Watch and 19% wanted an XBox
 
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