CCR Magazine

CCRi banner ad
You are here  :Home arrow News arrow New lender Vida Homeloans strengthens its criteria-driven mortgage lending proposition
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines

Headlines

 
Commercial Credit News

Headlines

 
New lender Vida Homeloans strengthens its criteria-driven mortgage lending proposition PDF Print E-mail
Monday, 21 November 2016
Following its recent successful launch to the UK mortgage market via 12 packagers, Vida Homeloans has today announced a further expansion of its distribution partners to include selected networks and mortgage brokers.  The move highlights the lender's ongoing commitment to intermediaries, providing specialist residential and buy to let lending solutions for underserved segments of the mortgage market. 

The brokers and networks chosen to partner with Vida Homeloans comprise of selected Legal & General Mortgage Club Key Partners and Nouveau members, Intrinsic, Sesame and SimplyBiz.

Vida Homeloans worked extensively in collaboration with intermediaries to tailor and refine its proposition before its full launch. As a result, and reflecting changing customer demographics and customer needs, the new lender offers a range of niche mortgage solutions targeted at borrowers who are overlooked by the mainstream lenders. Extensive work on customer segmentation was carried out to identify the borrower profiles that would be best served by the specialist lender. These include the self-employed, contractors, borrowers with short work histories and those with impaired and improving credit profiles. Vida Homeloans also offers a ‘Buy Together’ range of residential mortgages, which enables up to four applicants to purchase a home together. In the Buy to Let sector the lender provides products for limited companies, Houses in Multiple Occupation, first time landlords and expats.

Vida was founded by a team of experienced individuals gathered from across the intermediary mortgage market to build a new lender that truly reflects the needs of customers.

Guy Batchelor Sales & Marketing Director, Vida Homeloans comments: “Vida has received an overwhelmingly positive response from the market, and we are thrilled at how well the launch has gone thus far. We are fully committed to becoming a meaningful lender in the specialist sector and making a positive difference to borrowers in achieving their financial goals.

“Being 100% intermediary driven, our partnerships with brokers and networks are of paramount importance to us and we are continually listening to their feedback. Our goal is to ensure our product proposition, our technology and our service to intermediaries is as compelling as possible. One of Vida’s key strengths is the breadth of criteria we offer in the specialist mortgage sector. We fully intend to continue to invest in our business to ensure we’re consistently meeting the needs of the ever-changing market, and we look forward to building on what has so far been a very encouraging market entry.”

Jeremy Duncombe, Director, Legal & General Mortgage Club commented; “We always work hard to add value to our members, and are therefore delighted to add Vida Homeloans to our panel. We have been working with the team there for quite a period of time now, helping them shape their products and customer proposition’’

“Vida will provide more choice and competition in the specialist sector, helping brokers to provide holistic solutions to a wider range of clients.”
 
CCRI
3 October - Guoman Tower Hotel, Central London 

CCRInteractive, in association with Marston Holdings , is the largest and leading one-day conference from the publishers of CCRMagazine – a truly national and international event for the credit industry.

This landmark event allows delegates to: Learn best practice of how to increase profitable sales in today’s economy. Understand the key compliance issues and how they will impact upon you. Discuss the legislative and regulatory framework and how it will effect you. Consider the potential effects of Brexit on your business. Discover the latest innovations in the market to improve your collections. Motivate your staff to achieve ever improved results.

To book to attend in 2017, contact Stephen Kiely  or Alison Lucas. To find out more about being part of this landmark event, please contact Gary Lucas
CCRI 

 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online

The Credit Excellence Awards

Awards 

Tuesday 3 October - Guoman Tower Hotel, Central London


Do not miss your chance to meet and network with the Winners and Finalists at the Credit Excellence Awards, in association with Hoist Finance.


To book your place to attend, please contact Alison Lucas.


subscriptions

CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


 

Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road
Southend-on-Sea
Essex
SS1 1EP

Registered in England No: 05483197