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|LexisNexis Risk Solutions: LexisNexis Risk Solutions Launches Ambitious Awareness Campaign|
|Tuesday, 15 November 2016|
LexisNexis Risk Solutions today launched an awareness campaign to help organizations protect against identity fraud. The campaign is part of a larger effort for International Fraud Awareness Week, and is being driven by the LexisNexis® Fraud Defense Network, an initiative that links professional and government organizations across industries with technology and resources, including a new, downloadable Identity Fraud Prevention Playbook.
"While identity fraud has long been an issue, fraudsters are now taking advantage of the ongoing changes in digital technology to employ more sophisticated fraud techniques, costing organizations, government and ultimately consumers hundreds of billions of dollars in time and money," said Bill Madison, CEO of Insurance for LexisNexis Risk Solutions. "This increase in fraudulent activity makes it even more important to stay on top of the latest fraud trends and implement best practices. Data and analytics play a crucial role in our commitment to helping organizations improve the speed and decision processes on the high percentage of good consumers, who expect a positive experience, while at the same time, creating better segmentation and focus on the questionable events."
The company will leverage social media to engage industry influencers, conduct virtual roundtable discussions and offer tips using the campaign hashtags #StandUpToIDFraud and #FraudWeek! The social campaign will drive readers to blogs, third-party content and a LexisNexis content hub rich with identity fraud prevention resources. These include a Playbook that examines the most common identity fraud schemes across business and government, and provides actionable recommendations and prevention tips. It outlines identity fraud prevention methods for four industry sectors—financial services, retail, health care, and property and casualty insurance—as well as for government agencies.
LexisNexis Risk Solutions is also collaborating with five fraud-fighting associations to enhance awareness efforts and promote the fraud prevention insights and tools. The collaborating organizations include the Association of Certified Fraud Examiners, Coalition Against Insurance Fraud, the National Health Care Anti-Fraud Association, the Identity Theft Resource Center and the R-CISC: Retail Cyber Intelligence Sharing Center. A dedicated LexisNexis Risk Solutions Fraud Awareness Week microsite launched today, which aggregates all of the resources and provides a wealth of downloadable fraud prevention information including whitepapers, research reports, case studies, issue briefs, webinars, videos and blog posts.
"We created the LexisNexis Fraud Defense Network so that organizations from across industries can pool knowledge and resources to fight fraud more proactively and with more confidence," said Madison. "This year's unified effort with various fraud prevention organizations is an important step toward this goal."
"Identity fraud is endemic across many industries, thanks largely to the rapid growth of doing business online," said Dennis Jay, Executive Director, Coalition Against Insurance Fraud. "By teaming together, insurers can leverage the fraud-fighting knowledge and best practices across industries to protect their bottom lines and ensure honest policyholders the safest insurance experience possible."
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