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One in four 'less likely to visit US' after election PDF Print E-mail
Friday, 11 November 2016
More than one in four adults say they are less likely to go on holiday to the US following the bitter US Presidential election, a poll by independent research experts Consumer Intelligence shows. 

Its study among 1,296 adults conducted in the immediate aftermath of the surprise win for Republican candidate Donald Trump found 27% say they are now less likely to visit the US now than they were before the Presidential election.

However 68% of adults surveyed said the election result has no impact on their holiday plans while 5% say they are now more likely to visit the US following the victory for President-elect Trump.

The election result has provided some relief for people about to visit the US – the pound which has slumped dramatically against the dollar since the UK’s vote to leave the European Union has briefly strengthened to around $1.24 compared with its $1.21 low in the aftermath of the Brexit vote.

The US2 is the fifth most popular destination for UK holidaymakers with around 3.5 million visiting the country last year – the top four destinations are Spain, France, Italy and Ireland. However spending by UK visitors at around £4.5 billion is the second highest behind Spain.

Americans are the biggest spenders of all visitors to the UK – they spend around £3 billion a year with 3.2 million visiting the UK in 2015 making them the second biggest source of foreign visitors behind the French.

Ian Hughes, Chief Executive of Consumer Intelligence said: “The US will remain a popular destination for UK tourists and businesses but it is clear the election result has produced strong reactions here and in the States.”

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