CCR Magazine

CCRi banner ad
You are here  :Home arrow News arrow Callcredit Information Group releases marketing data with enhanced consent from its Define consumer
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines

Headlines

 
Commercial Credit News

Headlines

 
Callcredit Information Group releases marketing data with enhanced consent from its Define consumer PDF Print E-mail
Friday, 07 October 2016
Callcredit Information Group, one of the UK’s leading providers of marketing data, is releasing marketing data with enhanced consent from its Define database, one of the largest, most accurate and most verified consumer database of its kind in the UK.

In January, Callcredit Information Group announced it was strengthening its requirements regarding the form and content of the Fair Processing Notices (FPN) and supporting Privacy Policies[i] used by its data suppliers to gather marketing data, and took the decision to suspend the supply of data for prospecting by telephone, email and SMS from its Define database until it could meet this new standard.

Since January, the company has been working closely with its data contributors to adopt the new approach and no longer accepts data from any contributor which is unable to comply with the new standards of good practice for prospecting by telephone, email and SMS.

Steve McNicholas, Managing Director, Marketing Solutions, Callcredit Information Group said: “Direct marketing has a significant role to play in linking consumers to the products and services that interest them. The action we took to strengthen our requirements as to FPNs and supporting Privacy Policies has three major benefits. First, it has created a pool of data with enhanced consent in terms of channel preference and sector permission, so clients can be confident that consumers have consented to being contacted by companies in their sector and using their channels of communication; second, it maintains consumer privacy; and, third, it enables us to extract very precisely defined prospect lists that empower clients to more accurately target prospective customers.”

Callcredit Information Group introduced the enhanced requirements following careful scrutiny of the Information Commissioner’s Office’s guidance on direct marketing[ii] and recent decisions by the First Tier Tribunal[iii]. This will further strengthen Callcredit Marketing Solutions’ position as a leading provider of consumer data in the UK marketplace.

Continued McNicholas, “As an industry we need to adapt to providing more of what consumers want, which includes how they want to be spoken to and what is of interest to them at a specific point in time. Knowing this will allow brands to engage with more relevance for better results.”
 
CCRI
3 October - Guoman Tower Hotel, Central London 

CCRInteractive, in association with Marston Holdings , is the largest and leading one-day conference from the publishers of CCRMagazine – a truly national and international event for the credit industry.

This landmark event allows delegates to: Learn best practice of how to increase profitable sales in today’s economy. Understand the key compliance issues and how they will impact upon you. Discuss the legislative and regulatory framework and how it will effect you. Consider the potential effects of Brexit on your business. Discover the latest innovations in the market to improve your collections. Motivate your staff to achieve ever improved results.

To book to attend in 2017, contact Stephen Kiely  or Alison Lucas. To find out more about being part of this landmark event, please contact Gary Lucas
CCRI 

 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online

The Credit Excellence Awards

Awards 

Tuesday 3 October - Guoman Tower Hotel, Central London


Do not miss your chance to meet and network with the Winners and Finalists at the Credit Excellence Awards, in association with Hoist Finance.


To book your place to attend, please contact Alison Lucas.


subscriptions

CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


 

Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road
Southend-on-Sea
Essex
SS1 1EP

Registered in England No: 05483197