CCR Magazine

You are here  :Home arrow News arrow ABA Survey: Top Reasons Consumers Plan to Consult Their Bank
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines


Commercial Credit News


ABA Survey: Top Reasons Consumers Plan to Consult Their Bank PDF Print E-mail
Wednesday, 28 September 2016
WASHINGTON — Car loans, mortgages and saving for college are the top reasons consumers plan to consult their bank over the next year, according to a new survey by the American Bankers Association. Two in five Americans indicated they may contact their bank about these or other important financial decisions within the next 12 months. 

“Banks can be effective partners in helping customers improve their financial well-being and achieve some of life’s biggest milestones,” said Nessa Feddis, ABA’s senior vice president and deputy chief counsel for consumer protection and payments. “Bank employees pride themselves on listening to their customers, helping them to identify goals and connecting them with the financial solutions they need.”

When asked “Which of the following might you consult your bank about in the next 12 months? (select all that apply)” respondents who have a bank account provided the following responses:

Financing an auto purchase – 15%
Financing a home mortgage – 14%
Financing my education – 11%
Financing my child’s education – 10%
Helping me prepare for retirement – 10%
Financing a home remodeling project – 9%
The survey of 1,000 U.S. adults was conducted for ABA by Ipsos Public Affairs, an independent market research firm, August 8-10, 2016.

About the Survey
These are some of the findings of an Ipsos poll conducted August 8-10, 2016. For the survey, a national sample of 1,000 adults aged 18 and older were interviewed online. Weighting was employed to balance demographics and ensure that the sample's composition reflects that of the universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points 19 times out of 20 of what the results would have been if the entire population of adults aged 18 and older in the United States had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

The American Bankers Association is the voice of the nation’s $16 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $12 trillion in deposits and extend more than $8 trillion in loans.

 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197