CCR Magazine

You are here  :Home arrow News arrow launch a new strategic partnership
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines


Commercial Credit News

Headlines launch a new strategic partnership PDF Print E-mail
Wednesday, 17 August 2016 are delighted to launch a new strategic partnership with, a trading style of Western Circle Ltd (WCL), with a mutual aim of ensuring its customers have access to as a lender and any customers that are not eligible for a loan have access to the lending panel of

Lead Affinity, a trading style of Loan Machine Limited, and, have both recently been fully authorised by the FCA and are looking to continue to treat customers fairly with this new partnership.

Cash Float have been keen to partner with a company they felt were trustworthy and customer oriented. Lead Affinity, since 2009, have prided themselves upon their industry-wide reputation for being honest, professional and ethical in all that they do.

“We have always felt that we have been respectful of our customers by not partaking in mass remarketing when they make an application. This has enabled us to build some excellent partnerships with lenders, brokers and affiliates that may not have been otherwise possible,” says Chris Burgoyne, Director of Loan Machine Limited.

Lead Affinity and Cash Float aim to develop their relationship through the rest of 2016, and beyond, ensuring that customers are treated fairly and the process of applying for a loan is clear and concise.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197