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Bionic advice another step closer PDF Print E-mail
Wednesday, 03 August 2016
National IFA, LEBC Group, is introducing innovative ‘business management system’ technology to incorporate its customer relationship management system, client portal and transactional platform. 

Jeremy MacLeod, chief operating officer of LEBC said, “Essentially we are ‘buying’ two interlinked pieces of technology, Enable and Fusion, from Benchmark Capital group. These are key elements of our bionic advice proposition and stated aim of transforming access to advice.

Enable, provides the business management system and client portal element with an emphasis on a totally integrated, automated and end-to-end solution.

Fusion, is the transactional platform providing a unique combination of Wrap Platform, Discretionary Management and Investment Management services. A customisable cloud based technology solution, Fusion will enable LEBC to manage client assets through General Investment Accounts or Individual Savings Accounts. In addition, funds can be routed through best of breed tax wrappers such as Self Invested Pensions and Offshore Bonds.

Ian Cooke, chief executive of Benchmark Capital, said: "From our earliest conversations, LEBC has shared our vision of great client outcomes enabled by a single suite of technology, regardless of whether advice and servicing is delivered face-to-face or remotely. We are hugely excited to partner with a firm of LEBC's quality, strength and pedigree."

MacLeod added, “This is a very exciting development as our bionic advice proposition evolves to enable the combination of both people and technology to give our clients the level of advice and information they need at any stage in their financial planning journey.”

As part of its bionic advice offering, LEBC announced a 50/50 technology Joint Venture with Kerr Henderson of Northern Ireland in May 2016 to produce software to enable advisers to work more efficiently in giving advice using intelligent systems for fact-finding and report writing.

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