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|Aldermore appoints new head of marketing for business finance|
|Monday, 18 July 2016|
Aldermore, the specialist lender and savings bank, has appointed Alastair Faux to the role of Head of Marketing for its Business Finance division. He will report to Pamela Brown, Marketing Director at the Bank.
Alastair was previously Head of Acquisition at Tesco Mobile, itself a challenger brand, where he led the growth of the “pay monthly category”, which is an intensely competitive telecoms market place. Whilst at Tesco Mobile, he launched a number of innovative propositions into the market and welcomed over 2m customers to the business.
Alastair will be leading a newly-formed Business Finance marketing team to drive Aldermore’s asset finance and invoice finance business growth plans and ensure the Bank has the right strategy in place to truly connect with small business owners and brokers..
Commenting on the appointment, Pamela Brown, Marketing Director at Aldermore, said: “Alastair brings a wealth of marketing experience and a mindset which I believe will ensure we can drive business growth and find new ways to connect with brokers and small businesses. As a challenger bank, our aspiration is to help people seize new opportunities and drive business growth. This is something I know Alastair is particularly excited to make a reality for UK businesses, ensuring the Aldermore brand plays an important role in our customers’ lives.”
Alastair Faux, Head of Marketing, Business Finance at Aldermore, said: “I’m really looking forward to this new challenge. Aldermore is a fast-growing bank and already has a great reputation for customer service and finance with the human touch. I’m pleased to be heading up an expanding team that has already achieved a great deal but has endless possibilities ahead.”
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