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|Neural Technologies Rebrands Following Decade of Acquisitions|
|Tuesday, 21 June 2016|
Risk management and analytics expert Neural Technologies has revealed its new company branding following the acquisition of several companies in the last 10 years.
In September 2015, Neural announced that it had acquired Enterest which was the latest in a number of deals since 2006. The acquisitions have broadened the company’s product and service portfolio and created a ‘best of breed’ solution for fraud and risk management.
The acquisition of strategic assets over the last decade has meant that Neural had inherited a number of different product and technology brands. These have now been consolidated into a single product portfolio called Optimus. Optimus provides all the solutions in an integrated framework with broader data integration, data analytics and data intelligence capabilities and a simplified set of user interfaces. The consolidation and integration of the various technologies provides will continue to allow Neural to offer revenue protection, management analytics and systems integration capabilities and now a recognised Revenue Management solution provider in the OSS/BSS market.
Kai Sui, CEO of Neural Technologies commented: “Our business has grown and evolved over the last 25 years, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolise our dynamic future in holistic Revenue Management with Integration of Things. Neural specialises in addressing the challenges faced by the Revenue Management-BSS/OSS market, and its complementary products will help the sector to minimise loss and maximise revenue.
In line with the logo change, we have also unveiled the “One brand” product approach under the Optimus product brand - Optimus, a Latin word means “best”. The approach extends the complementary nature of the products to Optimus Fraud, Optimus RA, Optimus Self Help, Optimus Collection, Optimus Rating, Optimus Mediation etc. This underscores Neural’s commitment to offering our customers a Revenue Management solution, not only in prevention and detection but also in revenue fulfilment and customer experience management.”
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