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Commercial Credit News
|Paradigm comments on Virgin Money intermediary advertising campaign|
|Monday, 13 June 2016|
Bob Hunt, Chief Executive of Paradigm Mortgage Services said about Virgin Money’s new intermediary advertising campaign launched today: “This is very welcome news and the first time I can recall a mortgage lender investing its own marketing budget to drive customers to mortgage intermediaries. Virgin Money should be applauded for this. It’s recognised the need for quality mortgage advice and is making this effort so that customers know where to find it, whether or not they take their mortgage through Virgin Money or another lender. It’s a bold move, but demonstrates a real commitment from them to the intermediary channel.
“At Paradigm we have a very strong relationship with Virgin Money and the team there have listened carefully to what our partner firms need. It was a direct result of our feedback that they changed their affordability criteria recently and I know they have been using some of our partner firms in their ‘Mortgage Lab’ to design better processes that make it easier for an adviser to conduct business. It is refreshing for a lender to work so closely with a mortgage distributor in this way and we wish them very well with this initiative.”
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