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|Computop Delivers Game Changing Payment Services for Bigpoint|
|Wednesday, 08 June 2016|
Computop, the leading payment service provider (PSP), today announced it is helping Bigpoint, the online game developer and publisher, maximise monetisation for its gaming products in international markets. Serving 385 million registered users in 200 countries, Bigpoint offers its global audience 180+ payment methods and manages over 1 billion commerce transactions daily on its gaming platform.
Founded in 2002, Bigpoint’s free-to-play online distribution model enables consumers to play and enjoy its games on multiple devices to suit their gaming needs. Users can elect to pay absolutely nothing and still enjoy the game, or customise their experience by purchasing items through micro transactions during the game. The Computop Paygate platform underpins the payment processing for Bigpoint in a variety of regions around the world including Europe, Eastern Europe, as well as South and North America.
The relationship with Computop has seen Bigpoint expand the boundaries of its free-to-play games to a variety of global territories. With an international footprint, and deep local market domestic knowledge, Computop is able to facilitate the right payment mix for the user communities Bigpoint serves.
“Providing the right payment mix has a direct impact on our conversion rates,” confirms Nils Plohmann, Lead Payment Manager at Bigpoint GmbH. “In Brazil, for example, Computop has enabled us to team up with PagBrasil, a specialist provider of local online payment methods popular with Brazilian consumers. Following the switchover to payment using PagBrasil, our online transaction conversion rates experienced a major increase.”
The extensive range of acquiring banks connected to the Computop Paygate platform also gives Bigpoint the flexibility to switch with ease to providers offering the domestic payment methods it needs to generate increased conversion and acceptance rates. For example, this facility recently enabled Bigpoint to initiate a test run with Chase Paymentech in the US.
“With Computop’s assistance we’ve been able to evaluate if migrating to Chase Paymentech would deliver more appealing payment options for US players. The results were impressive, generating a 20-30% jump in conversion rates in what is one of our Top Five global markets,” said Plohmann.
“Our deep understanding of relevant international and domestic payment methods that increase conversion has helped Bigpoint to expand into new markets and acquire new customers,” comments Ralf Gladis, CEO of Computop. “In contrast to our competitors, Computop doesn't sell financial services. Customers like Bigpoint can therefore take advantage of a vast choice of local experts worldwide and pick the best financial partner for each geography in order to maximise success rates in local territories.”
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