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Wide Discrepancy in Regional Attitudes to BREXIT PDF Print E-mail
Tuesday, 31 May 2016
Northern Ireland has the highest proportion of posts using ‘Leave’ hashtags. Wales has the highest proportion using ‘Remain’ hashtags.    

The analysis covers hashtags included in Brexit related UK posts on all major sites; Twitter, Facebook, Instagram, forums and blogs. Across all UK social media, 60.7% of Brexit related conversations and hashtags advocate 'Leave' and 39.3% advocate 'Remain'. The national bias is apparent in every UK region.

The analysis comes as Ed Miliband warns that the absence of millions of young voters from the electoral register could lead to victory for the 'Leave camp'. 35% of twitter users were aged 15 - 24 in Feb 2016, and 26% aged 25 - 34 in November 2015.

In all four home nations, the economy, business and immigration were the most mentioned topics in relation to Brexit and the EU referendum across all social conversations and on line. In England, Scotland and Northern Ireland, security was the third biggest issue and in Wales, health care and jobs were of significant interest.

Says Talkwalker CEO Robert Glaesener; “In the general election, national polls and social analysis lost out when Shy Conservatives held the day. Today, national polls favour the 'Remain; campaign, but grassroots voices in favour of leaving the EU outnumber those advocating leave by a margin of 60% to 40%”.

Hashtags are the modern advocacy, empowering people to express a gut view. They provide real time analysis of people’s intentions and are taken increasingly seriously by big budget brands trying to understand and influence their consumers’ behaviours”.

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