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|Callcredit Information Group chosen to provide verification risk and affordability insight|
|Monday, 09 May 2016|
Atom, the UK’s first fully licenced bank designed for digital, has chosen Callcredit Information Group to help with its verification risk and affordability insight to enable Atom to sign-up customers as quickly, cost effectively and as seamlessly as possible. The platform has been developed and deployed to meet Atom’s UK launch earlier last month.
Based in the UK, Atom will not have any branches, instead customers will bank directly using smart phones on a 24/7 basis using the Atom App. The partnership with Callcredit Information Group will provide Atom with a combination of its decisioning software and unique data, identity verification and affordability solutions.
One of the biggest challenges faced by financial services businesses is establishing trust in the digital economy. Through DecisionStrategy, a flexible decisioning platform provided by DecisionMetrics, part of Callcredit Information Group, Atom will be able to perform instant 24/7 decisioning to validate and verify the digital identities of new customers and make better informed decisions based on deeper credit risk and affordability insight. This will speed up enrolment processes and reduce operational costs, while ensuring a robust and appropriate decision for customers.
Sue Woods, Head of Business Development – Key Accounts Callcredit Information Group said: “We’re looking forward to working with Atom, the UK’s first designed for digital bank, and pleased we’ve been able to demonstrate our unique offer in terms of identity verification, affordability calculations and credit risk data appropriate for digital lending. We understand the importance for Atom of being able to offer responsible financial products while also providing an instant and seamless sign-up service for its customers. Having access to the right information at the right moment is of critical importance for the bank to help it make decisions that are good for both Atom and its customers, whilst promoting responsible lending.
Chris Sparks, CRO, Atom said: “We are delighted to be working with Callcredit and recognise the advantages provided by using such a flexible and scalable solution as DecisionStrategy. This will enable us to deliver a seamless customer journey through our ground breaking App.”
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