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Striata in Gartner Magic Quadrant for Customer Communications Management Software PDF Print E-mail
Thursday, 18 February 2016

Information technology research and advisory company Gartner has positioned Striata as a Niche player in its 2015 Magic Quadrant for Customer Communications Management (CCM) Software. The report presents an evaluation of qualifying industry players based on their ability to execute and completeness of vision. 


According to the report, “Gartner estimates that CCM was an $800 million market for fiscal year 2014, and it is expected to show a compound annual growth rate of 9.8% from 2015 to 2020. Cost optimisation remains one of strongest drivers for CCM — more than 70% of the customers Gartner surveyed reported that their top goal for implementing CCM was reducing the costs associated with printing and postage. This means a shift away from print to electronic communications.”

Customer communications management software enables organisations to create and deliver personalised communications to customers easily, through any output medium.

“We consider our positioning by Gartner in the Niche Quadrant as a ratification of the significant strides Striata has made with our focus on the CCM space,” said Michael Wright, CEO of Striata.

“Combining our market leading Secure Document Delivery with our soon-to-be launched Secure Document Repository, we are able to provide a comprehensive digital customer communications solution for our clients,” he said.

Striata is one of the few digital-only companies to be recognised by Gartner in its CCM Magic Quadrant, which Wright believes is testament to the degree of digital adoption in the traditionally print-dominated communications arena, and the effective results digital delivers.
 
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