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Commercial Credit News
|Tungsten Network bolsters senior leadership team|
|Wednesday, 17 February 2016|
Tungsten Corporation has appointed Connie O’Brien as Chief Marketing Officer. With over twenty years’ experience driving digital marketing strategies for businesses, O’Brien’s digital acumen will support Tungsten’s wider strategy and ensure the business continues to be at the forefront of digital transformation.
This appointment comes after new CEO Richard Hurwitz took the helm in July last year, quickly implementing a fresh strategy to improve the business’s financial and operational performance.
Connie O’Brien, a digital marketing specialist, was responsible for rebuilding the digital channel for internet telephone company Vonage, and has previously worked with businesses including AXA, P&G, GlaxoSmithKline and Kraft Foods. Connie joins Tungsten Network from Affinion Group, an international membership and loyalty company.
Connie said: “Tungsten is a fast-paced, technology-driven business with ambitions to grow financially and operationally. Given my background in digital marketing, it is a perfect fit and I’m looking forward to getting my feet under the table and making an impact. Automating our marketing function will be a real priority for me and is key to the business becoming truly scalable.”
Richard Hurwitz, CEO, commented: “I have undertaken a thorough assessment of all aspects of the business and having the right people in place is crucial for our future. Connie is an excellent addition to the management team and someone who I’m confident will add significant value to the business and our customers. Her digital marketing expertise is a crucial piece of the puzzle and her experience managing a member base of 6 million I know will be invaluable.
“With a new strategy and fresh insight and experience on board, we are even better placed to deliver on our key objective to create the world's most trusted business transaction network."
Tungsten Network is a global e-invoicing provider, increasing efficiencies in the invoicing process and delivering cost savings. In addition, it offers early payment as a form of alternative finance, helping to maintain a solid financial supply chain.
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