CCR Magazine

You are here  :Home arrow News arrow Study: UK banks could lose 45% of their customers to alternative financial institutions
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines

Headlines

 
Commercial Credit News

Headlines

 
Study: UK banks could lose 45% of their customers to alternative financial institutions PDF Print E-mail
Tuesday, 09 February 2016

A new study by Personetics, the leading provider of personalised digital guidance solutions for the financial industry, has revealed that nearly half (45%) of traditional UK bank customers could switch their current account to an alternative financial institution (AltFI) such as a challenger bank, retailer, or fintech company. 


The study ‘Banking Disintermediation: The Personalisation Imperative’ surveyed over 1000 UK consumers, conducted by Red Bricks research on behalf of Personetics. The survey found that a sizeable minority (30%) use a financial product provided by an AltFI, and as many as one in twenty already use AltFIs for their current account.

Customer satisfaction was cited by consumers as the key driver when choosing their banking provider. AltFI customers felt that their finances were better understood, better guided and better managed than customers of traditional banks. When asked ‘what your current provider is best at supplying?’ AltFIs outperformed traditional banks on ease of interaction (46% vs. 29%), convenience (54% vs. 51%) and speed (23% vs. 13%). AltFI customers are also 20% more likely to recommend their provider than traditional bank’s customers.

Key Findings

Service use
· 94% of respondents use traditional financial institutions for their current account.
· 30% of respondents have relationships with AltFIs for products other than a current account, with savings accounts and credit cards the most popular.

Switching
· More than 1-in-4 people (27%) are currently tempted to switch bank accounts.
· Nearly half (45%) of non-AltFI users would consider switching to one.

Satisfaction
· AltFI customers are 20% more likely or very likely to recommend their provider is than customers of traditional institutions.
· Two third (66%) of AltFI customers said that their provider helped them better manage their finances, opposed to 57% of traditional institutions’ customers.

Relationship
· Close to half (40%) of traditional institutions’ customers felt that they were little more than an account number.

“The battle lines in financial services are being drawn around customer experience and engagement,” said David Sosna, Personetics Co-Founder and Chief Executive Officer. “What we are seeing from AltFIs today is just the tip of the iceberg, but traditional banks can fend off disintermediation by leveraging the vast amounts of customer data at their disposal to provide relevant guidance and improve customer satisfaction.”
 

 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online

subscriptions

CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


 

Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road
Southend-on-Sea
Essex
SS1 1EP

Registered in England No: 05483197