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New year debt campaign launched PDF Print E-mail
Monday, 18 January 2016

People looking to manage their finances effectively and prevent money problems from escalating can draw on a wealth of help and advice by accessing Scotland’s Financial Health Service.

The Balance Your Budget campaign aims to raise awareness of the Scotland’s Financial Health Service website and helpline, which signpost users to bodies offering information and advice on debt, managing money, saving and financial education.

By highlighting where people can access the right information and support, the campaign seeks to encourage those under financial strain to take the first steps towards regaining control of their budget and promote better financial health.

The campaign is aimed at people from all walks of life in Scotland who seek credible answers to issues connected with debt and money and is being promoted through radio, online and press advertising.

The Scottish Government’s campaign builds on last week’s launch of the Scottish Financial Capability Strategy which sets out how the target for everyday managing of money is important in resolving financial difficulties and the need to ensure people have access to the best help and advice available.

The Scottish Financial Health Service website provides links to bodies offering information and advice on debt and money issues. It was created by Scottish Government agency Accountant in Bankruptcy and was launched by Business Minister Fergus Ewing in December 2014.

Mr Ewing said: “The start of the year can be a difficult time for people when the bills associated with the festive period start to arrive, but it can also be a time when New Year’s resolutions to bring your finances under control again can be made and stuck to.

“This campaign is intended to encourage people to think about their budget, how best to manage their money and create awareness of the financial advice services which are available to help them become more financially savvy.

“Since it was launched by Accountant in Bankruptcy last year, Scotland’s Financial Health Service has made a difference to thousands of people seeking guidance on debt and money issues. These success stories show a difference can be made if people know where to find the right help.

“Launching this campaign now will empower even more people to balance their budget, take back control of their finances and ease financial worries in the future.”

Sharon Bell, Head of StepChange Debt Charity Scotland said “The turn of the year is a great time for a fresh start and provides a good opportunity to check your finances.

“It’s vital to set a realistic and sustainable budget to ensure that you have control of your finances. Having savings can help to cushion the blow of any unforeseen income shock.

“If after budgeting and cutting back where possible you still find yourself struggling it’s vital to get advice as soon as possible.

“If you are worried about your debts, you are not alone. We help thousands of people every year to tackle their debts and free and independent advice is available.”

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