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|Alphera calls on dealers to prepare for a busy Q4|
|Thursday, 15 October 2015|
Following another successful September plate change, independent finance provider, ALPHERA Financial Services, is calling on dealers to prepare for a busy final quarter. The latest data from the SMMT has recorded September 2015 as an all-time high for new registrations (up 8.6% on 2014 figures), generating a related influx of used vehicles into the marketplace.
Samantha Cripps, head of sales development at ALPHERA Financial Services, comments: “Plate change month is clearly a key part of the calendar for all dealers and we always work closely with our partners to ensure they get new cars delivered with competitive finance packages for the 1st September.
“However, for many retailers, the plate change represents an even stronger opportunity in the used sector. Releasing good quality used stock onto the market, much of which is in the nearly new or less than three year category, the last quarter of the year can deliver significant sales opportunities for dealers who get their marketing in order.”
Cripps continues: “It is important to recognise that not every customer looking to buy a car in October or November wants a new registration. Many are searching for a good value vehicle that might have a few miles on the clock already but still represents a compelling proposition. It is important that dealers work alongside their lender partners to take advantage of the product range, competitive residual values and attractive finance rates on offer.
“At Alphera, we focus on ensuring our consultancy approach can help dealers to maximise their stock turn on used, present a compelling offer on finance and ensure that, not only is the plate change a bumper month, but also the months thereafter.”
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