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|UK FinTech firm Hello Soda expands to USA to revolutionise financial markets|
|Wednesday, 23 September 2015|
Revolutionary UK FinTech company, Hello Soda has announced its expansion into the United States with the opening of a New York office and recruitment of two new heads of sales.
Hello Soda is expanding its UK business overseas after experiencing huge demand for technology platform PROFILE which helps reduce fraud and improve responsible lending and borrowing. The cloud-based, unstructured data engine gives organisations insight into a customer by analyzing their digital footprint. It takes customer information from social media platforms and blends it with other third-party data sources to create real reputation scores with a human element, helping lenders reduce fraud and make fairer decisions around affordability, pricing and terms. Hello Soda’s new credit scoring methods are helping to transform the credit industry.
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