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|Apple Pay UK launch – Comment from Skrill|
|Tuesday, 14 July 2015|
Commenting on the launch of Apple Pay in the UK today, Sean O’Connell, Chief Marketing & Product Officer at leading digital payments company Skrill Group, argues that Apple Pay is set to be more successful in the UK than in the US, but the overall value proposition for merchants remains to be seen.
He said: “UK consumers are primed for contactless payment solutions. More than 58 million contactless cards are now in circulation, and contactless payments were up 255% in 2014.
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