CCR Magazine

You are here  :Home arrow News arrow UK Businesses failing customers since 2013 buoyed by improvement for Banks, Utilities and Transport
Contact Us Newsletter Signup RSS Feeds

Latest News Headlines


Commercial Credit News


UK Businesses failing customers since 2013 buoyed by improvement for Banks, Utilities and Transport PDF Print E-mail
Tuesday, 14 July 2015

Customer satisfaction in the UK has flat-lined, over the past 6 months, but some sectors that regularly attract scrutiny – including Banking, Transport and Utilities – have shown signs of improvement.

The latest UK Customer Satisfaction Index (UKCSI) from The Institute of Customer Service also reveals that satisfaction levels vary by age, with those aged 25-34 the least content with the service they receive.  Data also indicates gender and regional differences, suggesting that UK organisations need to adopt a variety of approaches if they are to boost customer satisfaction.
UKCSI took 39,000 responses from more than 10,000 people to calculate an overall customer satisfaction score of 76.2 (out of 100) for UK organisations across 13 different sectors.  The figure represents a barely noticeable increase of 0.2 since January, and a lower score than at any time between January 2011 and July 2014.
Top performers
first direct tops the index for the first time, overtaking Amazon and John Lewis as the UK’s number one for customer service. The Utilities sector has delivered the biggest improvement (up 2 points since July 2014), while the Banks and Building Societies sector is successfully rebuilding its reputation - climbing into the top 4 for the first time since January 2009, and the only sector from the top six to improve.

LOVEfilm is the most improved organisation, climbing into 4th place, with Volvo (34th) and TSB (37th) also showing impressive growth in reaching the top 50 for the first time. Ovo Energy is the highest new entrant to the index, coming in at 13th place.
Jo Causon, CEO of The Institute of Customer Service, comments: “Customer satisfaction may have stabilised for the first time in two years, but there is still more to do.  The index uncovers a number of consistently high performing organisations, but with increasing customer expectations and competition there is no room for complacency.  The results show a polarisation of performance, with some organisations succeeding through a sustained focus on service whilst others struggle to adapt and compete’’. 
Polarisation of views

The UKCSI shows that a diverse regional picture of UK satisfaction has emerged. Customers in Wales are the most satisfied, awarding an average score of 78 and increasing their lead over Northern England (76.9) and Northern Ireland (76.9). People in the South East (75.2) are, on average, the hardest to please. There is also a gender gap, with women (76.6) happier with their customer experience than men (75.8). This insight into consumers across the UK highlights the polarisation of views across the country and acts as a cautionary note to any business thinking that customer service is simply a transaction, rather than an ongoing relationship based on trust.
Impact on performance and market share
UKCSI shows that both sales growth and market share are linked to customer satisfaction, especially in the Retail Food sector. Food retailers that achieved more than one point over the sector average achieved average sales growth of 5.5 percent, compared to a 1 percent decline for organisations whose customer satisfaction was more than one point below the sector average.

In a climate of rising customer expectations, organisations’ ability to deal efficiently with problems and complaints is also under the spotlight.  Of those customers with a complaint, the latest data shows that 41.3 percent had to escalate the issue – the highest proportion since January 2012.  It is also clear from the data that an increasing number of customers are requesting compensation in light of a problem – 31.7 percent seeking financial redress, up from 26.8 percent a year ago.
Causon adds: “UK plc must do more to address rising customer expectations. Organisations that ignore consumers will find it difficult to compete with those that already have a long-term culture of customer service. The longer we wait the more difficult it will be to implement.”

(Source - July edition of the UK Customer Satisfaction Index)


 Forums International Ltd

Forums International Ltd

 Attendance at your first meeting is free of charge, and please quote reference 'CCR2016' to receive the special 10% discount off of your first annual subscription.

Find out more here.

latest issue

CCR Cover

The latest edition of CCR Magazine, the leading editorial publication in the UK credit industry, is out.

Read the latest issue online


CCR is the premier magazine for consumer and credit professionals. It provides an independent voice to the industry, breaking major news stories and running in-depth features.

As a magazine, it works with and campaigns on behalf of the credit industry to promote its importance as a centre of potential profit and business development to the wider business world.

Subscribe to CCR Magazine

CCR World Magazine


Providing information and analysis for thousands of senior credit professionals worldwide, every quarter.

Find out more

GTS Media Ltd
81 Cambridge Road

Registered in England No: 05483197