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Apple Pay to become preferred form of contactless payment - comment from Westminster Business School PDF Print E-mail
Tuesday, 14 July 2015

Dr Felicity Hardley, Senior Lecturer of Marketing at the Westminster Business School, comments on the potential for Apple Pay to be the UK’s preferred contactless payment method:

“Apple Pay might become the preferred form of contactless payments for consumers before long. Today’s launch of Apple Pay could dramatically accelerate the use on contactless payments by consumers and could increase sales of iPhones and the Apple Watch.

“A significant number of consumers already have the technology to utilise Apple Pay which means they can ‘try it out’ with relative ease and no additional expense, unlike the new Barclaycard wearable contactless payment devices.
 
“Consumers are increasingly comfortable with contactless payment methods due to being able to use debit or credit cards on public transport and in many retail outlets already. This takes out some of the fear factor in this new payment method. The fact that Apple already has so many major retailers signed up is the final signal to many consumers that this payment method should be safe.”

(Source - Westminster Business School Comment)
 

 
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