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|Comment on the launch of Apple Pay|
|Tuesday, 14 July 2015|
Danielle Levitas, Senior Vice President, Research & Analysis, App Annie, comments on today’s launch of Apple Pay. She says:
"The launch of Apple Pay has the potential to shake up the banking and payments industries. Compared to the rest of Europe, the UK is a leader in mobile banking. In Q1 2015 downloads of the top 10 retail banking apps in the United Kingdom were almost twice as high as those in France and three times as high as Germany. This success and proliferation in the UK shows there is an appetite for change in how people pay for goods and the increasingly important role of mobile.
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