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Comment on the launch of Apple Pay PDF Print E-mail
Tuesday, 14 July 2015

Danielle Levitas, Senior Vice President, Research & Analysis, App Annie, comments on today’s launch of Apple Pay. She says:

"The launch of Apple Pay has the potential to shake up the banking and payments industries. Compared to the rest of Europe, the UK is a leader in mobile banking. In Q1 2015 downloads of the top 10 retail banking apps in the United Kingdom were almost twice as high as those in France and three times as high as Germany. This success and proliferation in the UK shows there is an appetite for change in how people pay for goods and the increasingly important role of mobile.

"Apple is renowned for streamlining and popularising concepts, just think of its impact on MP3 players, digital music and media, smartphones and mobile apps. Although Apple Pay is not the first of its kind, the company's reach and ability to evanglise is central to driving mobile payments adoption. Apple doesn't need to have a monopoly in payments to drive change in consumer behavior and retailer POS systems. Delivering a best in class service that is widely promoted, Apple has the ability to turn another sector on its head."

(Source - App Annie Comment)  


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