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Commercial Credit News
|New Equifax service verifies ‘smart’ devices to reduce fraudulent transactions|
|Monday, 13 July 2015|
Equifax, the consumer and business insights expert, has launched Equifax Device Verifier, a service that allows businesses to protect themselves against the risk of fraudulent activity when dealing with customers online.
Using technology from anti-fraud company, iovation, Equifax Device Verifier assesses the risk of fraud associated with any device being used to make online purchases, including smartphones, desktops, laptops and tablets. The service checks to see if there is any history of fraudulent activity linked to the device using iovation’s global fraud network <https://www.iovation.com/risk> , which looks at the reputations of more than 2.5 billion devices, 23 million fraud reports, and real-time risk indicators such as device anomalies, excessive repeated use of the same device, and evasion techniques attempting to conceal the nature of the device or its location.
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