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|Marsden Building Society deploys SmartVoice ViewPoint to enhance customer service delivery|
|Friday, 26 June 2015|
Marsden Building Society has installed SmartVoice ViewPoint, a customer feedback solution from Sinclair Voicenet. This hosted solution has been deployed at Marsden’s headquarters in Nelson, Lancashire where it is being used to capture the opinions of customers relating to products and services immediately after calling the company’s contact centre.
According to Heather Crinion, General Manager Operations at Marsden Building Society: “After looking at a number of systems, we selected SmartVoice ViewPoint as it provides us with a cost effective and real-time solution to pro-actively find out what customers really think of us and the service we provide. This hosted service offers us high levels of functionality at an affordable cost and enables us to demonstrate that we value the opinions of savers and borrowers and are clearly focused on meeting their needs.”
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