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|Launch of TradeLiner: Coface revamps its credit insurance offer for mid-market companies|
|Wednesday, 24 June 2015|
Aimed at the evolving credit insurance needs of mid-market companies, Coface has modernised its flagship policy, renamed TradeLiner. The move follows on from the experience Coface gained through its first global non-payment protection offer introduced fifteen years ago and is based on its desire to work harder to help protect mid-sized companies operating in the real economy.
“Following EasyLiner, which launched in 2014 and targets the SME sector, TradeLiner offers mid-sized companies a solution to meet their requirements and expectations in terms of flexibility, an extensive range of options and the reactivity necessary in today’s business environment. In addition to a commitment to quality and transparency for companies who sell their goods or services on credit in what is still a challenging economic climate, Coface has added a crucial cornerstone to its new segmented and global product offer, as part of its strategy of innovation that began three years ago”, explained Patrice Luscan, Group Marketing and Strategy Director.
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