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Dads set for Father’s Day fun - but mum is still number one PDF Print E-mail
Thursday, 18 June 2015

While pubs across Britain will be packed on Sunday with families celebrating Father’s Day, research from Worldpay shows that, when it comes to thanking our folks, mum is still very much number one.

The exclusive data from Worldpay, Britain’s leading payment processing company, reveals that the boost enjoyed across pubs on Father’s Day is just a quarter of that for Mother’s Day in March. Their research shows that while pubs can expect a welcome 13% uplift in sales for Father’s Day, this is dwarfed by the enormous 50% increase enjoyed on Mother’s Day.
 
And while the 29% rise in takings restaurants can expect to see this Sunday make it the second busiest Sunday of the year for the nation’s eateries, it’s barely half the 58% spike in transactions Worldpay sees on Mothers’ Day.
 
Worldpay’s findings confirm research from America that mums get a better deal than dads when it comes to their special day. Data from retailers in the U.S shows that, over a ten year period, mums benefitted from 43% more spending on gifts than dads from their grateful offspring. Indeed in 2014 children spent on average $163 on Mother’s Day and just $113 on Father’s Day, meaning dads miss out.
 
Dave Hobday, UK Managing Director of Worldpay, said:
 
“As a dad I’ve suspected for years I might be getting a raw deal on Father’s Day but even I was surprised by our findings. Clearly we need to be more demanding to ensure our dad duties are fairly rewarded!
 
“Beyond the apparent injustice there is a serious message here that pubs and restaurants need to get ready for a rush this Sunday and more importantly think about ways to maximise the opportunity for their business. Using contactless technology will speed up transactions and help cut down on queues while providing incentives will encourage return visits from those customers that only pop in on special occasions.”
 
How to boost Father’s Day sales:

·        Go contactless – setting up for “tap and go” trade will help minimise queues and ensure you never miss a sale at peak times
·        Get online – put your menus on the web and take bookings online. Customers want to know they can book a table easily, nobody should take a chance on the big day!
·        Reward loyalty – offer incentives for customers to come back more often

(Source - Worldpay Press Release)
 

 
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