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CFA welcomes new guidance following BCAP review of payday loan advertising PDF Print E-mail
Thursday, 04 June 2015

Responding to the announcement of new guidance following BCAP’s (the UK Code of Broadcast Advertising) review of payday loan advertising,  Russell Hamblin-Boone, Chief Executive of the Consumer Finance Association (CFA) which represents some of the best known short-term lenders said:

“The Committee of Advertising Practice has conducted a comprehensive review of the content and scheduling of adverts based on the evidence. We have fully co-operated with the Committee and welcome the new Guidance. CFA members have consistently shown a commitment to only reaching appropriate audiences so we look forward to providing a detailed response to the consultation on scheduling of TV ads for payday loans.”

(Source - CFA News Release)

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