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|Consumers prefer face-to-face communication with financial providers despite digital revolution|
|Thursday, 30 April 2015|
Consumers prefer to visit a branch and speak to staff face-to-face when dealing with their financial affairs, despite the evolution of technology and the emergence of new digital communication channels, according to an online survey commissioned by business insights expert Equifax and conducted by YouGov.
Direct interaction was rated the top choice by 32% of respondents, with 19% choosing to telephone their financial provider and 15% visiting a website. Only 8% prefer email and just 6% prefer secure online messaging via the provider’s website.
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